An interesting discussion today on CNBC regarding Google’s apparent declining fortunes in the area of search. According to Fortune Magazine senior writer Michael Copeland, Google’s core search business is declining. This is a result of competition from Microsoft’s search engine Bing, and Google’s apparent failure to capitalize on social networking.
It seems that members of Facebook and Linkedin prefer to search for expertise and advice from the networks they have built on these sites rather than rely solely on Google’s PageRank algorithms to find information.
Google, according to Mr. Copeland, has to develop the next best thing if it is to continue its dominance in the world of tech.
Makes me wonder, however, that while Google’s best and brightest are conducting their soul searching, should broadband access consumers have to pay extra for Google’s failure to launch?
Google is a leader of that motley crew of open Internet proponents. They, it appears, would rather end users pay increased fees to broadband providers in exchange for the equal treatment of the traffic they transmit over a broadband provider’s network.
It seems that in addition to so-called nondiscriminatory treatment of their traffic, Google and other content providers who have yet to wise up to adopting a Facebook/Linkedin business model, would like to see net neutrality implemented as a bandage to stop the potential hemorrhaging.
What’s really unnerving is that our government, led by the Obama administration and the Federal Communications Commission, are being complicit in this charade. Rather than codify a bunch of net neutrality policies that will only prop up an Internet business model that is apparently becoming less significant, the FCC should allow the ebbs and tides of commerce to take its course and allow Google to figure out the next big thing on its own.
American consumers should not have to bailout Google and other less than dynamic content providers because the brightest minds in the room went on holiday.