Within the past five years there was talk, especially out of the U.S. Senate commerce committee, about promoting ala carte cable programming. This is where consumers could pick and choose their own bundle of shows.
Kind of like the old Burger King commercials where the cute actresses would sing, “Have it your way, have it your way.” It may have been in response to McDonald’s “two all-beef patties, special sauce, cheese, lettuce, pickles, on a sesame seed bun.” (Don’t ask me how I remember that.)
Bottom line, the argument was that consumers should be given more choice. The counter to that from the cable industry was that it was cost prohibitive to provide consumers with a la carte and that the sum of the pieces would be more expensive than the whole for consumers.
Well, it looks like Internet technology is providing us with a way to get a la carte programming. By purchasing televisions with applications from Yahoo! and Google, we can surf the Web for programming.
Unfortunately, some content providers aren’t ready to provide access to their content by televisions embedded with Internet apps. They don’t want to upset the current business model. Biz speak for they haven’t figured out how to get paid for the content that would bypass traditional cable and go directly to my web television.
Fair enough. Hopefully they can figure out something soon.
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