Cox Communications yesterday announced that its subscribers can now view on-demand programming on Cox’s website. Miss a show or news? No problem. Go to Cox’s website after the show premieres and check it out there.
The idea makes sense. As a distributor of content, a cable company should take advantage of as many platforms as possible. It’s good for the content provider because greater access by consumers means that there is greater engagement with the content provider’s product.
This is also good for promoting wired broadband adoption. Since only subscribers to Cox can take advantage of this feature, it encourages consumers to get wired, which leads to benefits that only wired broadband access can provide.
One downside may be the digital recording industry. If I can access my programming online, why bother going through the machinations to set up a recording of a favorite TV show?