I’m all for app development, creativity, and free market capitalism, but this piece in The Wall Street Journal caught me Afro-Carib-Irish eyes this afternoon.
Seems like broadcast and cable channels are considering developing applications for wireless devices that would allow viewers to interact with TV show actors and advertisement.
Just imagine Bobby Bubba sitting on the couch with the iPad on his lap and the 100 inch flat screen in front of him. Also imagine First Lady Michelle Obama having a fit as she tries to convince home slice to get off the couch.
If you work from home and have a couple kids buzzing around, you should be able to deal with the added distraction apps can provide.
I can see a broadcaster leveraging a platform like Twitter or Facebook to deliver content to listeners or viewers wherever they may be, while eliciting their comments. I guess the big difference is that with the app, a broadcaster can engage real time with the viewer while advertisers hawk their products to Bobby Bubba.
I for one don‘t care for the intrusiveness and would rather that businesses that I regularly patronize, like my grocery store, or gas station, offer me a free download of their app. That way I know who is bombarding me with ads, but I wouldn‘t mind so much because I already have a relationship with the advertiser.