This MediaPost.com article discusses the possibility of the Federal Communications Commission writing a privacy rule component for its net neutrality rules. The FCC may consider the issue of “super cookies”, a technology that allows a broadband provider to inject unique code into a consumer’s mobile traffic; and whether internet service providers should be able to price discriminate between consumers who allow data to be shared and those who don’t.
FCC chairman Tom Wheeler, according to the article, is considering rules for issue this fall. So far the FCC has not issued any notices for proposed rule making or an inquiry seeking comments.
Investors in data brokers should stay abreast of additions to net neutrality rules. Internet service providers will like to enhance their ability to collect and distribute consumer data to data brokers with the use of techniques like deep packet inspection. The FCC did not address deep packet inspection in great depth during the promulgation of its net neutrality rules. Net neutrality rule language doesn’t refer to deep packet inspection but given consumer privacy concerns raised by advocacy groups, this technique may not stay on the back burner for long.
And while the Federal Trade Commission has been at the forefront of probing data brokers, including a recommendation to Congress that legislation regulating the collection of data be drafted, the FTC itself has not come out with any new rules.