The Hill reported in its blog a couple days ago that Rev. Jesse Jackson is taking issue (again) with the Federal Communications Commission’s lackluster performance on diversity issues. Personally, I think complaining about and to the FCC is a waste of time.
First, the place is crawling with dispassionate liberals. Just because they are crawling with Democrats doesn’t mean they are automatically the first to go singing “We shall overcome.”
Second, why are we focusing on diversity at the FCC? I could care less if 80% of their staff was black. The real focus, the real approach to the analysis should be market driven. In short, our mindset is so focused on dominating the consumer side of the market that we are paying no attention to being on the producer side of media.
Rev. Jackson may find it a bit more cost effective to persuade minority college students to pursue media studies and software engineering so that we can get in front of the changes in media while learning how to write and market new apps for cell phones, lap tops, and iPads. Then after you persuade students to enter this field, match them up with the Minority Media and Telecommunications Council for mentoring and guidance on how to access capital to start their own businesses.
Expecting wonders from the FCC, an agency who shows no respect for the overall freedom of the markets, is a waste of time. The only things close to media diversity you’ll get from the FCC is some canned speech on what little they are doing for minorities and a couple quotes in Jet magazine