In a piece written for The Huffington Post, David Honig, co-founder of the Minority Media and Telecommunications Council, makes a valid argument for increasing efforts to promote broadband adoption in unserved and underserved urban and rural communities. Social media is playing an increasingly important role in getting information out. The updates on Hurricane Irene and the earthquake and aftershocks that hit the east coast recently are reminders of the communications alternative social media provides. Events in the Middle East and North Africa also show how effective an organizing tool social media can be.