My mother, a 67-year old grandmother who lives alone, called me about her cell phone bill. She was “shocked” at the 30% increase in the bill amount. A couple days later my sister, eight-year old son, and I stopped over to my mom’s place and the subject of the bill came up. My son, who is shock averse, quickly dispatched himself to the back room to watch Sponge Bob Square Pants. After an hour or so we came up with a strategy for working around any future “bill shock” problems.
My mother, who only has a high school diploma from night school, determined that given her calling behavior and the number of local, long distance, and international calls she makes, plus her mobility, that an alternative combination of existing telecommunications services could best be employed to avoid any future “bill shock.” Applying the alternative services, she is now able to make more calls anytime she likes at a lower price.
My mother is the example of a proactive consumer. This is a far cry from the “Ooops, I messed up so let me blame someone else” consumer that Federal Communications Commission chairman Julius Genachowski appears prepared to defend. Consumers like an executive Mr. Genachowski referred to in a speech on bill shock three months ago. It seems that this executive was shocked that his cell phone bill would run a couple thousand dollars after transferring data overseas.
I repeat. Overseas. You would think that an educated international jet setting executive would have the presence of mind to expect that in a foreign jurisdiction there would be different rules regarding telephone rates just like there are different prices for eating overseas.
Yet, Mr. Genachowski would like the mobile telephone industry to find more ways to use technology to alert consumers when they may be going over their minutes based on his executive‘s dilemma and other outlier consumers. And lets not forget driving up our cell phone bills in the process.
Heck. I was under the impression that we were running out of spectrum. I may have been wrong.
Look. I have no problem with cell phone companies disclosing their rates, terms, and conditions each month in cell phone bills. It is a bit much, however, to require them to reconfigure their billing systems to send me an alert about possibly going over my minutes of use limit when all I have to do is look at the clock on my phone, determine how long I talked, and subtract the talk time from my monthly minutes.
We already have the technology for knowing when we are running out of minutes. It’s called our brains and eyes. I don’t want another line item that says “bill shock avoidance fee” on my bill either. Besides, doesn’t everyone have a sexy female voice on their phones telling them how many minutes they have left anyway?
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