Seems like presumptive Republican Party presidential nominee Willard M. Romney has a ways to go to catch up with incumbent Barack H. Obama in terms of a social media presence, according to Investors.com. Mr. Romney allegedly has 251,000 followers on the micro-blog platform, Twitter. On the social networking behemoth, Facebook, Mr. Romney has 1.6 million “friends”.
Mr. Obama is doing better on both platforms. Mr. Obama has allegedly 14.6 million disciples on Twitter while his Facebook acquaintances number approximately 26 million.
It’s not surprising that Mr. Obama would have a commanding lead in the social media world. He has shown his preference for connectivity via technology ever since entering the White House and making arrangements for a special Blackberry that would allow him to stay connected while keeping people with ill will at bay.
Also given Mr. Obama’s relative youth and being a member of a minority demographic that makes disproportionate use of cellphones and Twitter, not only should we find Mr. Obama to be a proponent of social media use, but we should also expect him to exploit it to its fullest.
It’s not to say that Mittens can’t catch up. At this juncture it’s about how you leverage those social media resources versus how many Twitter followers are making you feel like Jesus.