BIA/Kelsey today issued a press release stating that consumer spending on online deals is expected to reach $3.6 billion in 2012. This, according to the online deal adviser, should represent a 86.9% increase over 2011. BIA/Kelsey also expects consumer online deal spending to increase 23% in 2013, with spending hitting $5.5 billion.
Online deals offer discounts on consumer items, such as clothing, electronics, toys, and travel.
In addition, a BIA/Kelsey survey of small businesses found that 26% of small businesses are likely to participate in an online deal over the next six months, while 24.3% of small businesses are somewhat likely to participate in a deal.
Affordable broadband, especially affordable wireless broadband can keep millions of minority and low income consumers connected to such deal offerings. Making necessary resources like spectrum available to carriers willing to service these markets puts the FCC in an indirect position to positively impact consumer welfare.